A blog about SEO, GEO and web development

How AI assistants decide whom to recommend, and what to do so that Alice, ChatGPT and GigaChat name your company: 10 GEO steps, the specifics of different AI assistants, common mistakes and a checklist.

We break down what it costs to get into the answers of Alice, ChatGPT and GigaChat: prices for an audit and ongoing work, what makes up the budget, sample budgets for different businesses and signs of an inflated estimate.

Every extra second of loading steals customers and profit from you. But how do you figure out what exactly is slowing the site down without drowning in dozens of metrics? This article covers 10 proven diagnostic services.

Every review on Ozon is either your best salesperson or a silent conversion killer. This article lays out a system that helps you not just put out the fires of negative feedback, but turn it into growth points.

Competitors are in no hurry to share their numbers, but their traffic can still be worked out. This article covers proven ways to see someone else's visits.

Want your site to be found in Yandex without spending on ads? This article lays out a proven six-step path. Only techniques that work.

PromoLab is an official Bitrix24 partner. We implement, configure and optimize CRM, tasks, automation and workflows.

Artificial intelligence is changing the rules: users increasingly get ready-made answers from ChatGPT, Gemini and Perplexity instead of classic search results. To keep your business from being left out of the picture, you need to prepare for the new reality: Generative Engine Optimization (GEO)

We compared the pros and cons of each approach: cost, flexibility, expertise and effectiveness. We explain why an agency usually turns out to be the better deal, and what to look for when choosing a contractor.